Privacy Policy

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JB Plumbing HVAC and Construction (we, us, or our) operates jbplumbinghvac.com (the Site). This Privacy Policy explains what information we collect about you when you use the Site, how we use it, who we share it with, and your rights.

1. Information We Collect

Information you provide

When you contact us, request service, request a quote, apply for financing, or sign up for SMS or email communications, we may collect:

• Name
• Phone number
• Email address
• Home or service address
• Service request details
• Photos or descriptions you submit
• Financing application information (handled directly by Synchrony Financial; we do not store your full financial details)

Information collected automatically

When you visit the Site, we and our service providers may automatically collect:

• IP address and approximate location (city, region, country)
• Browser type, operating system, and device characteristics
• Pages visited, time spent, click paths, and referring URLs
• Cookies, pixels, web beacons, and similar tracking technologies (subject to your consent)
• Form interaction data (which fields you filled, abandonment points)
• Heatmap and session recording data (with consent)

Information from third parties

We may receive information about you from:

• Lead generation platforms (Google Local Services Ads, Angi, HomeAdvisor)
• Review platforms (Google Business Profile, Yelp, Facebook, BBB)
• Advertising platforms (Google Ads, Meta, Microsoft Ads, others)
• Customer relationship management tools (GoHighLevel)
• Field service software (House Call Pro)

2. How We Use Your Information

• Respond to your inquiries and complete requested services
• Schedule appointments and send confirmations or reminders
• Process payments and financing applications
• Send service follow-ups, review requests, and customer satisfaction surveys
• Send marketing communications (email, SMS) that you have opted into
• Improve our website, services, and customer experience
• Analyze how customers find us and which marketing channels work
• Run advertising campaigns and measure their effectiveness
• Prevent fraud and maintain site security
• Comply with legal obligations

3. Cookies and Tracking Technologies

What we use

We use cookies, pixels, web beacons, local storage, and similar technologies on the Site. You control these through our Cookie Preferences banner, which lets you accept or decline by category. You can change your preferences at any time using the Cookie Preferences link in the footer.

Categories

Strictly Necessary (always active, no consent required): security tokens, form submission, session management, spam protection (reCAPTCHA), Cloudflare security and CDN.

Analytics (consent required): Google Analytics 4, Google Tag Manager, Cloudflare Web Analytics, Microsoft Clarity, Hotjar. Used to understand how visitors use the Site so we can improve it.

Marketing / Advertising (consent required): Google Ads conversion tracking, Google Local Services Ads tracking, Floodlight, Meta Pixel and Conversions API (Facebook and Instagram), TikTok Pixel, Pinterest Tag, LinkedIn Insight Tag, Microsoft Bing Ads UET, Snapchat Pixel, YouTube Ads tracking, email open and click tracking pixels. Used to show you relevant ads, measure ad performance, and reach similar audiences.

Functional / Personalization (consent required): live chat platforms, AI chat or receptionist services, embedded video tracking, social media embed cookies.

We may add or remove specific tools within each category as our marketing needs evolve.

Google Consent Mode v2

We use Google Consent Mode v2 to manage signals to Google services (Analytics, Ads). When you decline a category, the relevant Google services receive a denied signal and either do not load or operate in a limited cookieless mode.

Do Not Track

Some browsers send a Do Not Track signal. Currently no industry standard governs how websites should respond. We honor the choices you make through our Cookie Preferences banner, which is more granular than the Do Not Track signal.

4. Call Tracking and Recording

We use call tracking technology to measure which marketing channels generate phone calls. Calls placed to numbers displayed on the Site, including:

• 610-621-3452 (main)
• 484-772-8030 (Zoom forwarding)
• 484-772-8040 (Google Local Services Ads)
• 484-573-307-5308 (House Call Pro)
• Other call tracking numbers we may add

may be routed through call tracking services that capture caller phone number, call time, call duration, and the marketing channel that generated the call.

Calls may be recorded for quality assurance, training, and dispute resolution. Pennsylvania is a two-party consent state under 18 Pa.C.S. § 5704, meaning all parties to a recorded call must consent. By continuing the call after this notice, you consent to recording. If you do not consent to being recorded, please tell the agent at the start of the call and we will conduct the call without recording.

5. SMS and Text Messaging

By providing your phone number through any form, opt-in checkbox, quote request, or appointment booking on the Site, you consent to receive text messages from JB Plumbing HVAC and Construction at the number provided.

Messages may include:

• Appointment confirmations and reminders
• Service follow-ups and status updates
• Responses to inquiries
• Review requests after completed service
• Promotional offers (only if you specifically opted into marketing SMS)

Frequency: Varies based on activity.
Cost: Message and data rates may apply (charged by your carrier).
Opt-out: Reply STOP to any message to unsubscribe. Reply HELP for help.
Support: Call 610-621-3452 or use our contact page.

Your consent to receive text messages is not a condition of purchase. We do not share your phone number with third parties for their marketing purposes.

Supported carriers include AT&T, Verizon, T-Mobile, US Cellular, and other major US carriers. Carriers are not liable for delayed or undelivered messages.

6. Email Communications

If you opt into email communications, we may send transactional emails (about your service requests, appointments, and invoices) and, with your consent, marketing emails (about specials, seasonal services, and reminders).

Emails may contain tracking pixels and links that record whether you opened the email and which links you clicked. This helps us measure engagement and improve content.

You may opt out of marketing emails at any time using the unsubscribe link in any marketing email or by contacting us. Transactional emails about active services or appointments cannot be opted out of, as they are necessary to fulfill your service request.

7. Third-Party Services

We use the following categories of third-party services. Each operates under its own privacy policy.

We may add, remove, or substitute specific tools within these categories as business needs change. The categories themselves are intended to be exhaustive of how we may use third parties.

8. How We Share Your Information

We do not sell your personal information.

We share your information only:

• With service providers who help us operate (listed above), under contracts that limit their use
• With financing partners (Synchrony) only when you apply for financing
• When required by law (subpoena, court order, regulatory request)
• To protect our rights, property, or safety, or that of others
• In connection with a business transfer (merger, acquisition, sale of assets) where customer data is part of the transferred assets, subject to your continued protection under this Policy

9. Your Rights

California residents (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, disclose, and share
• Delete personal information we hold about you (with limited exceptions)
• Correct inaccurate personal information
• Opt out of sale or sharing of personal information (we do not sell, but you may opt out of sharing for cross-context behavioral advertising)
• Limit use of sensitive personal information
• Non-discrimination for exercising these rights

To exercise these rights, contact us at 610-621-3452 or admin@jbplumbinghvac.com. We will respond within 45 days. We may need to verify your identity before fulfilling certain requests.

EU / UK residents (GDPR / UK GDPR)

If you are in the EU, UK, or Switzerland, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion (right to be forgotten), subject to legal exceptions
• Restrict processing
• Object to processing (including marketing)
• Data portability (receive your data in a portable format)
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

Our lawful bases for processing include: consent (for marketing and analytics), contract (to provide requested services), legal obligation (tax records, etc.), and legitimate interest (fraud prevention, service improvement).

All users

Regardless of location, you may:

• Update your contact information by calling 610-621-3452
• Opt out of marketing email and SMS at any time
• Change cookie preferences using the Cookie Preferences link in the footer
• Request a copy of your data or deletion of your data

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required by law. Typical retention periods:

• Service records: 7 years (warranty, tax, and dispute purposes)
• Marketing communications opt-in: Until you opt out, plus 90 days for processing the opt-out
• Website analytics: 14 months (Google Analytics default) to 26 months
• Call recordings: 90 days to 1 year, longer if relevant to a dispute
• Financing applications: Per Synchrony Financial's retention policy

After retention, we securely delete or anonymize the data.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including:

• TLS/SSL encryption in transit
• Access controls and authentication
• Vendor security review
• Limited employee access on a need-to-know basis
• Regular security updates

No system is 100% secure. If we discover a breach affecting your information, we will notify you as required by applicable law.

12. Children's Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it. If you believe we have information from a child, contact us at 610-621-3452.

13. International Data Transfers

We are based in the United States. If you access the Site from outside the US, your information will be transferred to and processed in the US, which may have different data protection laws than your country. By using the Site, you consent to this transfer.

14. Third-Party Links

The Site may link to external websites we do not operate (Google, Facebook, Synchrony, others). We are not responsible for their privacy practices. Review their policies before sharing information with them.

15. Changes to This Policy

We may update this Policy from time to time. The "Last updated" date at the top reflects the latest revision. Material changes will be communicated through a Site banner, email, or other reasonable means. Continued use of the Site after changes means you accept them.

16. Contact Us

For questions, requests, or to exercise your rights:

JB Plumbing HVAC and Construction
1201 Roosevelt Ave
Reading, PA 19606
Phone: 610-621-3452
Email: admin@jbplumbinghvac.com